About

According to an estimate, online grocery sales are expected to hit $100 billion by 2025. Although it seems hard to believe in this yea, we are living in an age where people do not have a lot of free time. Media has become a significant stimulant in the lives of the majority of the world population. That is why many people now look to bring more efficiency into their lives through online grocery shopping.

With the chance of about 20% of grocery retail going online shortly, it has become critical for the packaging industry to use some robust methods to make sure that packages reach their customers without wastage, spillage, rotting, or other kinds of damages.

Challenges in online grocery shopping

We will start with food packaging. This packaging process involves too many challenges for food manufacturers. These risks range from safety to meeting consumer demands. Keeping these factors into consideration, food manufacturers have to be on top of their game to ensure good quality throughout the process.

One of the ways to deal with such challenges is to create efficient systems to perform several tasks including washing down equipment that operates in high temperatures and eliminating unnecessary touchpoints in the production line to improve efficiency.

E-commerce is yet another industry that demands a packaging strategy to be effective and accurate. If you are shipping food products, you will have to factor in a lot of challenges, including vibration, shipping delays, and the product’s exposure to unhealthy conditions.

Things that consumers buy online

While a wide majority of consumers prefer using traditional grocery shopping methods, time is changing quite rapidly. Many food items that consumers buy online are non-perishable, such as snack foods, beverages, breakfast foods, and candy. Companies selling perishable foods are also making consumers feel their presence. That is why many consumers have become confident to purchase perishable food products, including milk and meat, online.

Factors contributing to this improved confidence are improved packaging techniques and faster shipping speeds. Social media is also making a significant impact on consumers’ buying behaviors. You may have seen a lot of unboxing videos. Such videos persuade their target audiences to purchase products or services most effectively. Consumers are more willing to buy perishable foods when they see them reaching one of the consumers in undamaged condition.

The omnichannel impact

The omnichannel fulfillment model is yet another reason e-grocery is becoming more popular. This model involves the shipping of products from brick-and-mortar stores instead of fulfillment warehouses. This model helps manufacturers save a significant amount of time and money in the product packaging and shipping process.

Because speed is a critical factor when shipping perishable foods, shipping from retail or grocery stores can be a great solution for businesses that want to enter the e-grocery industry.

Packaging

Choosing the right packaging method is critical to ensure a successful e-grocery shopping experience. That is why you have to use the most appropriate packaging materials for your product. You can discuss details with your packaging vendor in this regard.